Outline · [ Standard ] · Linear+ Ultima sansa pentru Seat?

Se pare ca treburile nu sunt tocmai roze pentru marca spaniola. Prinsa intre pierderi, capacitatati de productie excedentare (desi vorbim doar de o singura fabrica) si o gama de modele ce nu prea a prins la public, seat se pare ca a primit o ultima sansa de la vw. Vor mai incerca pentru ultima data sa faca profitabil marca spaniola. NU se spune ce s-ar intampla daca nu vor reusi, insa imi inchipui ca fie trag brandul pe dreapta, fie mai probabil il vor vinde . Si cum chinezi tot cumpara marci aflate in dificultate.. Whenever TTAC took GM to task for branding run amok and excessive platform sharing, the example of Volkswagen has always been the key counterfactual. With seven brands available in Europe, the Volkswagen-Audi group is the continental GM, always looking for another way to repackage a pedestrian FWD platform. The only difference is that VW has actually been growing.  But Wolfsburg’s brand profligacy is starting to bear some GM-style bitter fruit. Skoda has been surprisingly strong of late, actually making problems for the Volkswagen brand in certain markets. Seat, on the other hand, is not doing so well. With only one factory, at Martorell, near Barcelona, Seat has always been a slightly niche player, offering older VW designs with some Pontiac-style “emotional” styling flair and a sportier image. The problem now, as Seat CEO James Muir tells The WSJ [sub], is that     The brand really is too small for this plant Running at only 60 percent of its 500,000 unit capacity, Seat is too small for its lone plant. As a result, VW is launching a last-ditch effort to save its dying brand. And make no mistake, the rescue of Seat is a last-chance effort. Muir explains     I think this is the last attempt for the brand. It wouldn’t make sense to think something else. If one would want to get rid of Seat, one would have to give the other party money to take it. Seat lost about $430m last year, as sales dropped eight percent to 337,000 units, according to BusinessWeek. So, what’s the problem? The European market is projected to contract this year, and Seat isn’t just VW’s weakest brand… it’s one of the weakest brands in Europe. Sales in Seat’s main market, Spain, fell 21 percent last year, and the other Southern European markets where Seat is popular haven’t fared well lately either. And outside of being a Volkswagen for those vulnerable Mediterranean markets, it’s not clear what Seat is supposed to mean to anyone else. Mike Tyndall, an automotive analyst at Nomura Securities in London, explains     It seems to me that VW hasn’t fully committed itself yet to the brand image of Seat. At some point they wanted Seat to be the sporty brand within the VW family, but some of the model decisions don’t add up So what’s the plan to rescue this weakened and increasingly irrelevant brand? According to CEO Muir     Our clear focus over the next three years will be to improve utilization. One cannot solely rely on cost reductions to make Seat profitable That means building the Audi Q3 compact crossover in Martorell, and boosting sales of Seat’s Golf-based Leon from 75k units to 200k units by adding more variants. Currently at nine models, Seat plans on increasing its number of nameplates to 40 by 2018. More fleet business is also in the cards. And though overcapacity of the kind that’s bringing down Seat is a distinctively European problem, the brand’s troubles are more than a little reminiscent of Pontiacs. Skoda competes with Seat in the budget-VW category, and does so consistently better across Europe. Seat is supposed to be the “sporty Volkswagen” brand, but it must compete with GTIs and Skoda RS models. And despite struggling with geographic limitations to its appeal, VW thinks it can solve the brands problems by boosting volume and nameplates. As we all know by now, taking a sporty brand into the mass-market with more models and more fleet sales is a classic technique for destroying its last vestiges of authentic appeal. Just ask the Pontiac G6. Keeping Seat alive is just another step for Volkswagen down the path towards General Motors-dom. sursa: http://www.thetruthaboutcars.com/vw-giving...ce/#more-356429

Se pare ca treburile nu sunt tocmai roze pentru marca spaniola. Prinsa intre pierderi, capacitatati de productie excedentare (desi vorbim doar de o singura fabrica) si o gama de modele ce nu prea a prins la public, seat se pare ca a primit o ultima sansa de la vw. Vor mai incerca pentru ultima data sa faca profitabil marca spaniola. NU se spune ce s-ar intampla daca nu vor reusi, insa imi inchipui ca fie trag brandul pe dreapta, fie mai probabil il vor vinde . Si cum chinezi tot cumpara marci aflate in dificultate..

Whenever TTAC took GM to task for branding run amok and excessive platform sharing, the example of Volkswagen has always been the key counterfactual. With seven brands available in Europe, the Volkswagen-Audi group is the continental GM, always looking for another way to repackage a pedestrian FWD platform. The only difference is that VW has actually been growing.  But Wolfsburg’s brand profligacy is starting to bear some GM-style bitter fruit. Skoda has been surprisingly strong of late, actually making problems for the Volkswagen brand in certain markets. Seat, on the other hand, is not doing so well. With only one factory, at Martorell, near Barcelona, Seat has always been a slightly niche player, offering older VW designs with some Pontiac-style “emotional” styling flair and a sportier image. The problem now, as Seat CEO James Muir tells The WSJ [sub], is that

    The brand really is too small for this plant

Running at only 60 percent of its 500,000 unit capacity, Seat is too small for its lone plant. As a result, VW is launching a last-ditch effort to save its dying brand.

And make no mistake, the rescue of Seat is a last-chance effort. Muir explains

    I think this is the last attempt for the brand. It wouldn’t make sense to think something else. If one would want to get rid of Seat, one would have to give the other party money to take it.

Seat lost about $430m last year, as sales dropped eight percent to 337,000 units, according to BusinessWeek. So, what’s the problem? The European market is projected to contract this year, and Seat isn’t just VW’s weakest brand… it’s one of the weakest brands in Europe. Sales in Seat’s main market, Spain, fell 21 percent last year, and the other Southern European markets where Seat is popular haven’t fared well lately either. And outside of being a Volkswagen for those vulnerable Mediterranean markets, it’s not clear what Seat is supposed to mean to anyone else. Mike Tyndall, an automotive analyst at Nomura Securities in London, explains

    It seems to me that VW hasn’t fully committed itself yet to the brand image of Seat. At some point they wanted Seat to be the sporty brand within the VW family, but some of the model decisions don’t add up

So what’s the plan to rescue this weakened and increasingly irrelevant brand? According to CEO Muir

    Our clear focus over the next three years will be to improve utilization. One cannot solely rely on cost reductions to make Seat profitable

That means building the Audi Q3 compact crossover in Martorell, and boosting sales of Seat’s Golf-based Leon from 75k units to 200k units by adding more variants. Currently at nine models, Seat plans on increasing its number of nameplates to 40 by 2018. More fleet business is also in the cards.

And though overcapacity of the kind that’s bringing down Seat is a distinctively European problem, the brand’s troubles are more than a little reminiscent of Pontiacs. Skoda competes with Seat in the budget-VW category, and does so consistently better across Europe. Seat is supposed to be the “sporty Volkswagen” brand, but it must compete with GTIs and Skoda RS models. And despite struggling with geographic limitations to its appeal, VW thinks it can solve the brands problems by boosting volume and nameplates. As we all know by now, taking a sporty brand into the mass-market with more models and more fleet sales is a classic technique for destroying its last vestiges of authentic appeal. Just ask the Pontiac G6. Keeping Seat alive is just another step for Volkswagen down the path towards General Motors-dom.

sursa: http://www.thetruthaboutcars.com/vw-giving...ce/#more-356429

Imi pare rau pentru Seat, este marca mea preferata din grupul VW.

pai si ei...vroiau sa faca profit cu Exeo?
sa speram cu nu vor pune mana chinezii si pe Seat

ce se asteptau daca din 2004-2005 nu au mai schimbat si ei designul la masini... ba l-au umflat cu pompa... ba au mai dat cu ciocanu... S-au chinuit sa schimbe botu ala de la A4, dar nu prea le-a reusit.... ce se asteptau? nu e dacia ( a.k.a. ieftina ) ca sa mearga treaba, ei chiar declarau acum cativa ani ca se vor marca premium ( lol?! )

Subtire si garantia vehiculelor lor...

pai si ei...vroiau sa faca profit cu Exeo?
sa speram cu nu vor pune mana chinezii si pe Seat

Nu stiu cat de rau ar fi daca chinezii ar prelua marca. Nu mai sunt asa de "mici".

Recorduri batute si previziuni grandioase
Piata auto chineza a fost in 2009 cea mai mare din lume, detronand SUA. In total chinezii au cumparat 13,6 milioane de masini anul trecut (in crestere cu 45% fata de 2008), fata de “doar” 10,5 milioane de unitati livrate in SUA.
Tendinta de crestere va continua si in 2010, pentru ca dupa primele trei luni cresterea pietei a fost spectaculoasa: 63%.
Asteptarile constructorilor auto sunt foarte mari si vad in China o sursa uriasa de profit. General Motors estimeaza ca in 2015 isi vor permite o masina noua circa 75 de milioane de familii din China, fata de doar 10 milioane de familii in 2005.

http://www.0-100.ro/2010/04/26/analiza-a-i...-auto-mondiale/

sa speram doar ca prin preluarea unor marci Europene in faliment sa opreasca productia de masini chinezesti,un adevarat pericol public si sa se bazeze doar pe vanzarea marcilor pe care le detin

This post has been edited by eduardsebe: 15 May 2010, 11:22

Daca moare SEAT, nu este nici o pierdere pentru industria auto. Marca asta nu (mai) are nici o logica pe piata. De vazut ce se va intampla cu angajatii ei.
Si ca SEAT, mai sunt cateva marci auto care acum fac umbra degeaba. Unele dintre ele cu o istorie bogata in spate. Din pacate......

Mie imi place Leon,dar nu am putut sa-mi cumpar.De ce?Pretul.Acum se cauta masini ieftine,nu prea se mai uita omul la design si tot felul de "floricele".Iar piata auto sh a luat amploare.

mai sunt cateva marci auto care acum fac umbra degeaba. Unele dintre ele cu o istorie bogata in spate. Din pacate......

te referi cumva la Skoda?


Seat-ul a avut cateva modele cu care a cucerit piata,cum e Leon,Ibiza dar nu intr-un numar prea mare...in viziunea mea Seat-ul e o marca cu un design cam sters

la niciun seat nu mi-a placut interiorul.

SEAT merita sa moara.

Adevarul e ca din punct de vedere al designului Seat face cele mai reusite modele din tot grupul VAG (bine, exceptand Lambo!) dar s-au plasat din start prea sus cu politica de preturi. Am testat Exeo in ideea de low-cost A4 dar nu pot sa spun ca m-a impresionat in mod deosebit.

Exact asta a fost si problema mea cu Seat (am o Skoda)... Sa fiu sincer, nici Seat nici Skoda nu m-au impresionat prin design, insa am cautat ceva ieftin si fiabil.

Aici - la fiabilitate si pret/calitate, Seat a pierdut pt mine. Skoda e mult peste Seat la fiabilitate, e mai ieftina si calitatea - mai ales la interior e mai slaba. Din pacate, se vede "ginta latina" la asamblare.

Are cateva modele "sportive". Pun "" pt ca nu se poate vorbi de o sportiva de buget. Chiar si GTi mi se pare o tentativa...

Una peste alta, daca ar fi sa-mi iau o masina azi, m-as uita la Astra, la Superb, la Octavia si poate la Jetta (daca mai e valabila promotia "last edtn"). Seat nu intra in calcule, Golf e prea scump, Passat e slaba, Audi prea scumpa, frantuzesti am avut Seat nu intra pe lista.

Sa fiu sincer, vechile Ibiza, cu acel motor "System Porsche" ao facut legenda. Acum, e alta cutie de tabla pe un tren motor... comun. Si cam scump pt ce ofera.

te referi cumva la Skoda?

Nu. Skoda, desi mie nu imi place si nu imi voi lua niciodata, vinde fara probleme.

Ma refer la Lancia (bogata istorie in spate), smart (artificial intretinuta), Vauxhall (doar ca sa nu se vanda Opel in UK), TVR, Land Rover, SAAB, poate Volvo, inca vreo cateva in SUA etc.

problema e ca seat se vroia marca sportiva. ori in ultimul timp audi a devenit marca de lux si sportiva a grupului,iar in gama mai de jos vw se apropia mult de seat. La exterior au produs masini reusite, insa la interior.. te ia durerea de cap

Ce este reusit la exterior? Toledo, Altea?
Ibiza?

E adevarat ca gusturile nu se discuta, dar nici chiar asa.

Leon si Ibiza noua mi se par chiar ok, la Toledo si Altea au exagerat.

din punctul meu de vedere leonul fara facelift e reusit, altea si el imi place, alhambra ala vechi mi-a placut.. e drept insa ca noua ibiza e urata cu crengi si ca e fff inghesuita , iar de exeo nu stiu ce sa zic, pare urat din poze, nu am avut privilegiul sa vad unul pe strada

pe strada ai impresia ca e un Audi chinezesc asta pana vezi emblema Seat.
Leon-ul intr-adevar a fost reusit ca design,dar au si modele comune cu grupul VAG cum ar fi Seat-ul acela luat dupa Sharan,Alhambra daca nu ma insel si acum Exeo...

CUPRA este grozav...... pacat de el.... (desi recunosc ca e cam scump fata de altele asemanatoare)

SEAT a fost cumparat ca brand pentru a deveni divizia low cost a lui VW.
Dupa achizitia Skodei, practic SEAT nu-si mai avea locul ca brand ieftin si s-au hotarat sa-l faca VW cu par la subrat.
Dupa cate s-a dovedit cehii au fost mai seriosi si mai ieftini ca spaniarzii si de aceea Skoda are la ora aceasta mai mult succes pe piata.
Designul ciudat a fost iar un cui batut in cosciugul lui SEAT, in timp ce Skoda are un design tern, spanoilii au un design ciudat, vezi Leon 2, Altea, Toledo 2. Daca la Renault a mers solutia fiindca masinile sunt ieftine, la spanioli nu a mai mers.
Exeo e practic un AUDI generatia precedenta, deci nu e o masina rea, dar pretul e maricel. Are totusi sanse la succes.
Din pdv-ul meu poate sa dispara linistit, nu imi pare rau dupa ea/el, si parca mi-ar placea mai tare un Exeo sub brandul Skoda si mai ieftina cu vreo 1000 EUR.
Pe de alta parte nu prea inteleg rolul pe piata al Skodelor RS sau al celor 4x4 sau al celor TSI.

This post has been edited by dizzy: 15 May 2010, 14:45

Pe de alta parte nu prea inteleg rolul pe piata al Skodelor RS sau al celor 4x4 sau al celor TSI.

Doar pentru motorul TSI ... cred ca este o oferta de bun simt pentru Octavia 2 motorul 1.4 TSI 122CP. LA 15.000 euro iei o Octavia 2 cu acest motor si cu ceva dotari.

ceea ce parea initial foarte clar definit in oferta WV a devenit o jungla
ofertele s-au suprapus si practic unele modele s-au sufocat reciproc
WV are de ales: ori face curatenie ori intra masiv pe pierdere
pe de alta parte sportivitatea se imbina perfect cu clasa premium dovada succesul lui audi
o sportiva low cost e un non sens (seat)
o familiala low cost in schimb e un loz castigator (skoda)

feerie in exeo


This post has been edited by daciafan: 15 May 2010, 16:13

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chiar adineauri am fost plimbat cu un leon 1.9 tdi, ultimul model. are 32000km si trepideaza foarte tare la fiecare pornire de pe loc, la fel cum face si meganul dar dupa ce se incinge ambreiajul nu imediat dupa pornire. la o masina atat de scumpa te-ai astepta sa nu se intample asa ceva. atata ca e o masina confortabila si foarte bine izolata. nici n-am sesizat ca-i diesel.

iar de exeo nu stiu ce sa zic, pare urat din poze, nu am avut privilegiul sa vad unul pe strada

sunt vreo 2 prin bucuresti... cand am vazut prima oara credeam ca am vedenii, dar m-am linistit cand am vazut ca era masina unui dealer. a 2-a oara am avut un adevarat soc cand nu am mai vazut nimic scris pe ea.



"si parca mi-ar placea mai tare un Exeo sub brandul Skoda si mai ieftina cu vreo 1000 EUR."

poate sunt eu obosit, dar mai ieftina decat a4 sau exeo? in orice caz ar trebui ( dupa mine ) sa fie in segmentul de pret al skoda 2 facelift si alte modele din acea clasa... daca vroiau vanzare.

m-am plimbat ieri cu un LEON 1.4 90CP benzina 34000km ... masina puturoasa rau... si o mare tampenie care am observat-o este ca : nu poti aprinde proiectoarele si/sau stopul de ceata daca nu pornesti motorul .


confirm si eu cu trepidatul la plecarea de pe loc .. se pare ca e in dotarea standard

This post has been edited by UXE: 16 May 2010, 07:35

de exeo nu stiu ce sa zic, pare urat din poze, nu am avut privilegiul sa vad unul pe strada

Imagineaza-ti A4 varianta veche cu faruri de Toledo si stopuri de Altea XL!

1.4 85CP, puturoasa in comparatie cu a ta?

Tu crezi ca Seat a inventat "tampenia" cu faza scurta/proiectoare/stop ceata? Incearca si la alte marci si vezi cum e.

am condus un cordoba si mi se parea tampita o chestie, si anume cand dau pe faza lunga, se stinge faza scurta. de ce as vrea sa se stinga faza scurta cand dau faza lunga? atunci am nevoie de iluminare maxima. ce nu mi-a placut a fost si volanul foarte sensibil la viteze de +30km/h. parca nu aveam nimic in mana.
mi-a placut cutia de viteze, e o masina confortabila, designul exterior frumos, bine izolata, scaunele din fata au suport bun si sunt joase. Din nou bordul e cam urat+ca nu prea are nimic pe el.

si alta chestie pe care nu o inteleg nici la seat nici la skoda(nu stiu daca si la vw). atunci cand e oprit motorul, nu poti nici sa claxonezi nici sa controlezi radioul de la volan. eu ce fac daca un idiot da inapoi spre mine iar eu in masina in parcare? cum il atentionez?

Daca acel Cordoba are becuri H4 atunci e perfect normal, asa functioneaza el.

Claxonul inactiv cu motor oprit este prezent la toata gama VW.

Asa vorbiti de Seat de parca ei au inventat toate "anomaliile".

This post has been edited by alex0507: 16 May 2010, 09:51